giffgaff campaign

A guerrilla marketing campaign for giffgaff, adding a fresh layer of meaning to their new brand platform. Conveying that being a giffgaff member means existing on a higher realm of unbridled optimism. With a history of cheeky, unconventional messaging, giffgaff thrives on unexpected, budget-friendly campaigns that grab attention in surprising ways. Reflecting the brand’s bold, playful, and optimistic spirit.